This category is about the price research I have done
Aligning Price with Market Demand This is about the difficult task of maximizing revenue by setting prices, whereby a price is not only a number, it is the sum of the price itself, how it is sold and its properties. A business must avoid over-charging, which drives customers to competitors, and under-charging, which leaves money … Read more
The Price Negotiation Tool is a questionaire-based instrument to avoid simply raising or lowering prices just for looking that happens and instead focuses on the value of the service for the customers. A high rate without a clear foundation invites client skepticism, which can ultimately lead to disappointment and strain the relationship. In the chart … Read more
From 12 €/kg to 22 €/kg on the grocery shelf in less than one year I have clients requesting why raw coffee is so expensive compared to four years ago, when people were at home and drank coffee all the time. A closer look at pricing in the coffee market tells why coffee climbs from … Read more
Going into price negotiations without a lot of preliminary information mostly ends up in suboptimal results. This post is about structuring in the information in a decision tree stuffed with probabilities for the events. These probabilities are the result of market research. The party with the most information has advantages in negotiations. They know the … Read more
Why we need a buyers persona A buyers persona is a picture of our targeted group. It says persona for the reason we do not need to know everything about that person and there might be different persons in our target group. The second part is about qualitative market research. We use this kind of … Read more
Pricing affects everybody. Selling your apartment, selling used furniture, doing salary negotiations or finding prices for your products. How to find a price liked by the seller and buyer? In my seller history I found situations with low prices where the customer voluntarely added a gift, and many situations where nobody wanted to buy. The … Read more
Bitcoin is a freely tradable cryptocurrency. A currency needs security against unauthorized copying. With normal money this is done by the central bank and the state, with bitcoins with strong encryption and a publicly accessible database with 262 gigabytes of data in May 2020. There is a maximum of 21 million Bitcoin to be scraped. … Read more
Business location for starters – the Problem We think there is a lot of money to be made with a mobile snack stand, a food truck and other sales vehicles. Additionally it is not only making money: it is fun to prepare and selling food and drinks. For example, independent sausage sellers in their food … Read more
Wage bargaining and price negotiations There is a slightly different German version of this article here. Bargaining and trading about wages and prices for personal services is not easy. It may be the price tag for your own work, for yourself. On the other side high wages killed a lot of enterprises or forced them … Read more
