It is about business models. Having the right business model and pursuing is succes.
The Price Negotiation Tool is a questionaire-based instrument to avoid simply raising or lowering prices just for looking that happens and instead focuses on the value of the service for the customers. A high rate without a clear foundation invites client skepticism, which can ultimately lead to disappointment and strain the relationship. In the chart … Read more
If a customer walks out of your store without buying, looking at the security camera footage won’t tell you why. You can analyze the video (Data) all day, but you will never know if they left because the price was too high, or because the music was too loud. To find out, you have to … Read more
Until Summer 2024 I offered creating simple business plans for startups. I did that on my website and on Fiverr for about 120 € each. I stopped that for the lack of orders and a lot of weird questions regarding my gig which never ended in a purchase. The prospects were obviously looking for excuses … Read more
the mindset and sucess factors for entrepreneurs
Going into price negotiations without a lot of preliminary information mostly ends up in suboptimal results. This post is about structuring in the information in a decision tree stuffed with probabilities for the events. These probabilities are the result of market research. The party with the most information has advantages in negotiations. They know the … Read more
Why we need a buyers persona A buyers persona is a picture of our targeted group. It says persona for the reason we do not need to know everything about that person and there might be different persons in our target group. The second part is about qualitative market research. We use this kind of … Read more
Pricing affects everybody. Selling your apartment, selling used furniture, doing salary negotiations or finding prices for your products. How to find a price liked by the seller and buyer? In my seller history I found situations with low prices where the customer voluntarely added a gift, and many situations where nobody wanted to buy. The … Read more
Total addressable market analysis – what does it mean for your plans To predict the number of future customers we use Total Addressable and Acessible Market analysis, TAM. The technical term TAM refers to the number of possible customers and the number of products that they will buy as a whole. This is the full … Read more
Bitcoin is a freely tradable cryptocurrency. A currency needs security against unauthorized copying. With normal money this is done by the central bank and the state, with bitcoins with strong encryption and a publicly accessible database with 262 gigabytes of data in May 2020. There is a maximum of 21 million Bitcoin to be scraped. … Read more
Business location for starters – the Problem We think there is a lot of money to be made with a mobile snack stand, a food truck and other sales vehicles. Additionally it is not only making money: it is fun to prepare and selling food and drinks. For example, independent sausage sellers in their food … Read more
