Johannes Winterhalter 
how to make Customers pay the Price they like to pay Successful pricing is about over-charging and loosing customers, quite often loosing the complete business in competitive markets. Firms who apply price discrimination based on willingness to pay will successfully make customers happy by offereng product-price combinatons they like and are a good fit for … Read more
The Price Negotiation Tool is a questionaire-based instrument to avoid simply raising or lowering prices just for looking that happens and instead focuses on the value of the service for the customers. A high rate without a clear foundation invites client skepticism, which can ultimately lead to disappointment and strain the relationship. In the chart … Read more
From 12 €/kg to 22 €/kg on the grocery shelf in less than one year I have clients requesting why raw coffee is so expensive compared to four years ago, when people were at home and drank coffee all the time. A closer look at pricing in the coffee market tells why coffee climbs from … Read more
If a customer walks out of your store without buying, looking at the security camera footage won’t tell you why. You can analyze the video (Data) all day, but you will never know if they left because the price was too high, or because the music was too loud. To find out, you have to … Read more
Until Summer 2024 I offered creating simple business plans for startups. I did that on my website and on Fiverr for about 120 € each. I stopped that for the lack of orders and a lot of weird questions regarding my gig which never ended in a purchase. The prospects were obviously looking for excuses … Read more
Human and artificial intelligence observe the environment. Observations are interpreted and used for finding trends and experiences are processed and result in learning experiences. Humans learn social behavior by observing their fellow humans; animals learn where food is, how to behave in a herd, and where dangers are present. Learning can be dangerous. If the … Read more
the mindset and sucess factors for entrepreneurs
Going into price negotiations without a lot of preliminary information mostly ends up in suboptimal results. This post is about structuring in the information in a decision tree stuffed with probabilities for the events. These probabilities are the result of market research. The party with the most information has advantages in negotiations. They know the … Read more
Asked for predictions and future trends, younger people and elders forecast a different future. The judgement is based on past experiences, where the elders had a longer time to watch. Now there is research which uses stock market predictions and inflation expectation taken from surveys to measure different estimations of future values in age groups. … Read more
Why we need a buyers persona A buyers persona is a picture of our targeted group. It says persona for the reason we do not need to know everything about that person and there might be different persons in our target group. The second part is about qualitative market research. We use this kind of … Read more
