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Make your company the first choice

My Market Research is the most important part of comprehensive brand transformation services including strategy development, positioning research, messaging frameworks, visual identity design, and trust engineering. This helps establishing your business as the undisputed first choice in your market.

Price and Market Research Consultant

Charging a price too low or too high costs you money and time, paying too much is annoying and makes your enterprise less competitive. Same is with trends – to know about future developments and if a simple linear trend prognosis really covers the future may be worth discussing.

I research for everything that may influence actual and future prices and so future earnings and consts . This starting with searching for which economic data is relevant for future develoments.

Predicting and quantifying the future correctly is more than just continuing trends. It requires looking at many potential factors which have an influence on the future markets. This includes expectations, changes in politics, behaviour changes, potential natural disasters and more.

Prices and business experience in many industries, like real estate, recycling, agriculture, teaching and car part production gives me the knowledge and experience what to look out for to get best answers to your business questions.

Getting helpful results from market research results by asking people - a survey design expert does exaktly this
It all starts with finding the research method for the business questions – Copyright Johannes Winterhalter Survey Design Expert and Market Research consultant

Surveys for acquiring information

I have a Masters degree in Economics and Econometrics and am an expert in retail – working as price and market research consultant or running a store myself.

As an economists I am proficient in statistics. Creating good surveys means putting the right questions leading to answers which will help you reaching your business goals.

This professional background and a lot of experience analyzing survey data means that I can create surveys with already the type of analysis in mind that you need to run later to get the answers you are actually looking for.

My clients value my professionality as well as my frequent and reliable communication with them. First, I take my time to understand my client’s goals and what they are hoping to accomplish with their project. Then, I help them get there by creating a survey that includes only what is really needed without leaving out important questions.

Artificial Intelligence and surveys

I am using artficial intelligence to find information, prepare my surveys and interviews. Artificial intelligence can never fully replace in person-interviews and surveys only partly.

Qualitative and Quantitatve Data Analysis, Report Writing

As a research consultant with over 15 years of global experience, I specialize in delivering actionable insights through both qualitative and quantitative methods. I guide clients in designing effective research strategies—whether surveys or interviews—tailored to answer key business questions. From survey design (Limesurvey, Google Forms, Microsoft Forms) to data analysis (R, SPSS and SQL for quantitative and Insight7 or manual analysis if approbriate for qualitative data), I offer full-cycle research support, including strategic reporting. With expertise across multiple countries and industries, I’m here to help make your data-driven decisions smarter and faster.

Examples: Price Negotiations assistet by market research and more

Another use case for business valuations is here. What rate a freelancer is supposed to charge? I use game theory and probability calculations to evaluate the risc.

Want to know what I recommend about pricing in stores? Read my article about pricing