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  • Your AI Gave You a Plan. I’ll Find the Flaw.
  • Beyond the AI-Generated Plan: The Human Insight You’re Missing.
  • AI maps the clicks. I map the trust. I’ll find out why they’re not buying.
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It all starts with the first step: simply send your note to begin. You may ask for a phone call there.

Sustainability and development goals

Market Research can be directed at a small detail of customer behaviour. Market research with impact includes effects on sustainability, ecology and wellbeing of all the ones concerned by the enterprise or the products.

Market Research helps with branding

Branding and advertising without market research is just noise dressed in pretty colors. It does not reach the targeted group of buyers and customers. Market research helps keeping the pretty colors and converts the noise to messaging.

Branding without research is an inside-out process. It starts with what the company likes or assumes the market wants. The result is an art project that hopes to find an audience.

Branding with research is an outside-in process. It starts with a deep understanding of the customer and the market, and then builds a brand identity designed specifically to connect with them. The result is a strategic business asset.

Make your company the first choice

Market Research is an important part of comprehensive brand transformation services including strategy development, positioning research, messaging frameworks, visual identity design, and trust engineering. This helps establishing your business as the undisputed first choice in your market.

It is about knowing what prospects are looking for and how to make them comfortable with your services and products. Truth and trust are connected – a trustworthy seller tells the truth the client is looking for.

The Zero Moment of Truth theory helps explaining and showing the imporantance of trust for customer relations. My market research delivers valuable data to rely on.

Google introduced the concept of the "Zero Moment of Truth" to highlight a fundamental shift in consumer behavior. ZMOT refers to the pre-shopping research phase where consumers use online resources like search engines, reviews, and social media to inform their purchasing decisions.
Googles Zero-Moment-of-Truth theory shows the importance of trust in the buying decision process.

Customer segmentation for better client approach

Scientific market research identifies the parts of your story potential customers need to build trust.

Part of the story is having approbriate prices.

Pricing and trust

Charging a price too low or too high costs you money and time, paying too much is annoying and makes your enterprise less competitive.

The price is an exchange rate. One gets the service or the good, the other one the money. So the buyer and the seller are supposed to look and listen for the stories of each one. A convincing story on the sellers side makes it much easier for the buyer to accept higher prices.

Getting helpful results from market research results by asking people - a survey design expert does exaktly this
It all starts with finding the research method for the business questions – Copyright Johannes Winterhalter Survey Design Expert and Market Research consultant

Artificial Intelligence and surveys

I am using artficial intelligence to find information, prepare my surveys and interviews. Artificial intelligence can never fully replace in person-interviews and surveys only partly.

Examples: Price Negotiations assistet by market research and more

Another use case for business valuations is here. What rate a freelancer is supposed to charge? I use game theory and probability calculations to evaluate the risc.

Want to know what I recommend about pricing in stores? Read my article about pricing

Send a Confidential Inquiry

It all starts with the first step: simply send your note to begin. You may ask for a phone call there.