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Economic and Psychological Insights Uncover the Actionable Truth

• You have an an unverified plan. It needs to be checked for best results.
• Limited knowledge may shorten your scope. Beyond the actual plan: the human insight you may be missing.
• Simple Business Intelligence maps the clicks. I map the trust. I’ll find out why they’re not buying.

Price Strategy Checks for Consultants and Services: Charge for the Solution, not the Clock

This is about finding the best price strategy for more or less undervalued businesses which offer personal services, like craftsmen, trainers, coaches, freelance software developers and consultants.

Many experts undervalue their own expertise because they price based on hours—the “simple job” model – instead of the result.

If you find yourself here, you may use the Value Sensitivity Check to discover the price point that commands respect and reflects your true worth. The Value Sensitivity Check is based on the detection of the price elasticity of your preferred market. You may want to do the survey available for this check. The survey is available in German, English and French.

Sustainability and development goals

Market Research can be directed at a small detail of customer behaviour. Market research with impact includes effects on sustainability, ecology and wellbeing of all the ones concerned by the enterprise or the products.

Market Research helps finding best Price Strategy

Pricing and advertising without market research is just noise dressed in pretty colors. It does not reach the targeted group of buyers and customers. Market research helps keeping the pretty colors and converts the noise to messaging.

Pricing without research is an inside-out process. It starts with what the company likes or assumes the market wants. The result is an art project that hopes to find an audience.

Pricing with research is an outside-in process. It starts with a deep understanding of the customer and the market, and then builds a pricing designed specifically to connect with them. The result is a strategic business asset.

Make your company the first choice

Market Research is an important part of comprehensive brand transformation services including strategy development, positioning research, messaging frameworks, visual identity design, and trust engineering. This helps establishing your business as the undisputed first choice in your market.

It is about knowing what prospects are looking for and how to make them comfortable with your services and products. Truth and trust are connected – a trustworthy seller tells the truth the client is looking for.

The Zero Moment of Truth theory helps explaining and showing the imporantance of trust for customer relations. My market research delivers valuable data to rely on.

Customer segmentation for better client approach

Scientific market research identifies the parts of your story potential customers need to build trust.

Part of the story is having approbriate prices.

Pricing and trust

Charging a price too low or too high costs you money and time, paying too much is annoying and makes your enterprise less competitive.

The price is an exchange rate. One gets the service or the good, the other one the money. So the buyer and the seller are supposed to look and listen for the stories of each one. A convincing story on the sellers side makes it much easier for the buyer to accept higher prices.

Artificial Intelligence and surveys

I am using artficial intelligence to find information, prepare my surveys and interviews. Artificial intelligence can never fully replace in person-interviews and surveys only partly.

Examples: Price Negotiations assistet by market research and more

Another use case for business valuations is here. What rate a freelancer is supposed to charge? I use game theory and probability calculations to evaluate the risc.

Want to know what I recommend about pricing in stores? Read my article about pricing