Start

Market Research finds best Price Strategy for Resiliency

My mission is to make access to market research and a resilient price strategy as simple and affordable to everyone who does selling or buying activities.

Pricing without research is an inside-out process. It starts with what the company likes or assumes the market wants. The result is an art project that hopes to find an audience. We add market and pricing research and real messages in pricing and customer service liked by customers and prospects are the result. This does not generic mean low prices – it means good prices.

In high-frequency markets like short-term rentals for example this outside-in approach replaces static ‘base prices’ with dynamic yield models that reflect real-time market intent rather than historical averages

Market research helps keeping keeping the pretty colors on an advertised enterprise and their products and produces real messaging liked by customers and prospects.

My market research relies on a combination of economic research, statistics and the human factor, for example in interviews. Automation never succeeds without human oversight.

Price Strategy Checks

My work is two-tiered and always about finding the best price strategy:

  1. Services: It is the work of craftsmen, trainers, coaches, freelance software developers and consultants looking for a price which corresponds to its value. I developed a Value Sensitivity Check to discover the price point that reflects true worth of a service. This check analyzes the price elasticity and looks for the price point that is trustful and reflects the underlying worth, mapping the threshold where the buyer’s acceptance meets the utility of the result. The free version of the Value Sensitivity Check is intended for self-reflection and as first step to consulting. It is available here in German, English and French
  2. Property assets like rentals, apartments and more: I calibrate the fundamental pricing logic for property assets. By identifying the ‘Value Ceiling’ of a location, I ensure occupancy is maximized without sacrificing the premium positioning of the asset.

Sustainability and development goals

Market Research analyzes small details of customer and market behaviour. Done with impact includes effects on sustainability, ecology and wellbeing of all the ones concerned by the enterprise or the products.

Make your company the first choice

Market Research is an important part of comprehensive brand transformation services including strategy development, positioning research, messaging frameworks, visual identity design, and trust engineering. This helps establishing your business as the undisputed first choice in your market.

It is about knowing what prospects are looking for and how to make them comfortable with your services and products. Truth and trust are connected – a trustworthy seller tells the truth the client is looking for.

The Zero Moment of Truth theory helps explaining and showing the imporantance of trust for customer relations. My market research delivers valuable data to rely on.

Google introduced the concept of the "Zero Moment of Truth" to highlight a fundamental shift in consumer behavior. ZMOT refers to the pre-shopping research phase where consumers use online resources like search engines, reviews, and social media to inform their purchasing decisions.
Googles Zero-Moment-of-Truth theory shows the importance of trust in the buying decision process.

In the rental sector, the ‘Zero Moment’ is won by pricing that signals quality while remaining within the buyer’s level of acceptance. My research maps these psychological thresholds to prevent ‘Price-Drop’ races to the bottom

Customer segmentation for better client approach

Scientific market research identifies the parts of your story potential customers need to build trust.

Part of the story is having approbriate prices.

Pricing and trust

Charging a price too low or too high costs you money and time, paying too much is annoying and makes your enterprise less competitive.

The price is an exchange rate. One gets the service or the good, the other one the money. So the buyer and the seller are supposed to look and listen for the stories of each one. A convincing story on the sellers side makes it much easier for the buyer to accept higher prices.

Getting helpful results from market research results by asking people - a survey design expert does exaktly this
It all starts with finding the research method for the business questions – Copyright Johannes Winterhalter Survey Design Expert and Market Research consultant

Artificial Intelligence and surveys

I am using artficial intelligence to find information, prepare my surveys and interviews. Artificial intelligence can never fully replace in person-interviews and surveys only partly.

Examples: Price Negotiations assistet by market research and more

Another use case for business valuations is here. What rate a freelancer is supposed to charge? I use game theory and probability calculations to evaluate risk.

Want to know what I recommend about pricing in stores? Read my article about pricing

Here you can contact the Market Research and Price Strategy Consultant directly

It all starts with the first step: simply send your note to begin. You may ask for a phone call there.