Market, Price & Investment Research Johannes Winterhalter https://www.winterhalter.org Head of Market Resarch - What will Price Changes do to Earnings Mon, 08 Jun 2026 07:08:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.winterhalter.org/wordpress/wp-content/uploads/2025/12/cropped-logo-1-32x32.png Market, Price & Investment Research Johannes Winterhalter https://www.winterhalter.org 32 32 86842967 Successful Pricing and Willingness to Pay https://www.winterhalter.org/successful-pricing/ https://www.winterhalter.org/successful-pricing/#respond Wed, 29 Apr 2026 08:22:00 +0000 https://www.winterhalter.org/?p=33552 how to make Customers pay the Price they like to pay Successful pricing is about over-charging and loosing customers, quite often loosing the complete business in competitive markets. Firms who apply price discrimination based on willingness to pay will successfully make customers happy by offereng product-price combinatons they like and are a good fit for ... Read more

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]]> https://www.winterhalter.org/successful-pricing/feed/ 0 33552 Price Negotiation Tool – How to improve your Position and Pricing https://www.winterhalter.org/price-negotiation-tool/ https://www.winterhalter.org/price-negotiation-tool/#respond Fri, 24 Apr 2026 19:06:20 +0000 https://www.winterhalter.org/?p=33266 The Price Negotiation Tool is a questionaire-based instrument to avoid simply raising or lowering prices just for looking that happens and instead focuses on the value of the service for the customers. A high rate without a clear foundation invites client skepticism, which can ultimately lead to disappointment and strain the relationship. In the chart ... Read more

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]]> https://www.winterhalter.org/price-negotiation-tool/feed/ 0 33266 Pricing in the coffee market – how can it fluctuate so much? https://www.winterhalter.org/pricing-in-the-coffee-market-how-can-it-fluctuate-so-much/ https://www.winterhalter.org/pricing-in-the-coffee-market-how-can-it-fluctuate-so-much/#respond Fri, 02 Jan 2026 23:38:54 +0000 https://www.winterhalter.org/?p=33697 From 12 €/kg to 22 €/kg on the grocery shelf in less than one year I have clients requesting why raw coffee is so expensive compared to four years ago, when people were at home and drank coffee all the time. A closer look at pricing in the coffee market tells why coffee climbs from ... Read more

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]]> https://www.winterhalter.org/pricing-in-the-coffee-market-how-can-it-fluctuate-so-much/feed/ 0 33697 What Your Spreadsheet Can’t Tell You: The Hidden Financial Value of Human Conversation https://www.winterhalter.org/hidden-financial-value-of-human-interviews/ https://www.winterhalter.org/hidden-financial-value-of-human-interviews/#respond Wed, 19 Nov 2025 10:44:00 +0000 https://www.winterhalter.org/?p=28651 If a customer walks out of your store without buying, looking at the security camera footage won’t tell you why. You can analyze the video (Data) all day, but you will never know if they left because the price was too high, or because the music was too loud. To find out, you have to ... Read more

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]]> https://www.winterhalter.org/hidden-financial-value-of-human-interviews/feed/ 0 28651 How AI took my side job – Artificial Intelligence Business Plan https://www.winterhalter.org/artificial-intelligence-business-plan/ https://www.winterhalter.org/artificial-intelligence-business-plan/#respond Sat, 02 Aug 2025 21:22:57 +0000 https://www.winterhalter.org/?p=31913 Until Summer 2024 I offered creating simple business plans for startups. I did that on my website and on Fiverr for about 120 € each. I stopped that for the lack of orders and a lot of weird questions regarding my gig which never ended in a purchase. The prospects were obviously looking for excuses ... Read more

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]]> https://www.winterhalter.org/artificial-intelligence-business-plan/feed/ 0 31913 Why finding trends using only observation often leads to false conclusions https://www.winterhalter.org/why-finding-trends-using-only-observation-often-leads-to-false-conclusions/ Wed, 30 Jul 2025 21:42:36 +0000 https://www.winterhalter.org/?p=31871 Human and artificial intelligence observe the environment. Observations are interpreted and used for finding trends and experiences are processed and result in learning experiences. Humans learn social behavior by observing their fellow humans; animals learn where food is, how to behave in a herd, and where dangers are present. Learning can be dangerous. If the ... Read more

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]]> 31871 How to find investment opportunities that combine getting rich and being a good person? https://www.winterhalter.org/investment-opportunities-and-being-benefactor/ Mon, 22 Jan 2024 18:06:10 +0000 https://www.winterhalter.org/?p=20164 the mindset and sucess factors for entrepreneurs

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]]> 20164 More Success in Price Negotiations With Decision Tree https://www.winterhalter.org/decision-tree-and-price-negotiations/ Thu, 30 Mar 2023 00:16:00 +0000 https://www.winterhalter.org/?p=3443 Going into price negotiations without a lot of preliminary information mostly ends up in suboptimal results. This post is about structuring in the information in a decision tree stuffed with probabilities for the events. These probabilities are the result of market research. The party with the most information has advantages in negotiations. They know the ... Read more

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]]> 3443 Forecasting and Storytelling – our personal history and decision taking https://www.winterhalter.org/past-experiences-market-research/ Thu, 23 Mar 2023 00:28:28 +0000 https://www.winterhalter.org/?p=16740 Asked for predictions and future trends, younger people and elders forecast a different future. The judgement is based on past experiences, where the elders had a longer time to watch. Now there is research which uses stock market predictions and inflation expectation taken from surveys to measure different estimations of future values in age groups. ... Read more

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]]> 16740 Targeting Marketing With Qualitative Market Research https://www.winterhalter.org/qualitative-market-research-understanding-clients-or-counting-clients/ Sat, 02 Apr 2022 11:41:05 +0000 https://www.winterhalter.org/?p=5660 Why we need a buyers persona A buyers persona is a picture of our targeted group. It says persona for the reason we do not need to know everything about that person and there might be different persons in our target group. The second part is about qualitative market research. We use this kind of ... Read more

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