This post is also available in:
English 
Français (French) 
Deutsch (German)
Are your pricing strategies maximizing your revenue, or are you leaving money on the table? Effective pricing is a powerful tool for business growth. A mere 5% adjustment can increase earnings by 10% or decrease them by 20%.
I help you find the optimal price point that benefits both you and your customers, directly improving your bottom line. My approach is a blend of data-driven market research, big data analysis, and understanding the human element of your customer’s journey.
My Services
I offer a range of services designed to replace guesswork with a fact-based pricing model and a deeper connection to your customers.
Price Research by Data Analysis
For businesses with existing data, this service is designed to optimize pricing for maximum profitability. I’ll help you find the price that improves your earnings by analyzing your data, economic data, competitor pricing, and market trends.
- What you get: A predictive model that helps you foretell the impact of price changes. I optimize your prices using a combination of statistical methods and market data.
- Data Requirements: This service requires sufficient data from sources like Google Analytics or sales logs. If data is insufficient, Ie can supplement with customer interviews or own data.
- Price: please ask
Comprehensive Pricing & Market Analysis Packages
For a broader view of the competitive landscape to inform your pricing and market strategy.
- For Technology Companies: A complete package to understand your market and competitors, with a deep dive into their pricing models. This service analyzes up to 10 competitors across three regions.
- Includes: Competitor pricing models, SWOT analysis, market size, growth drivers, and strategic recommendations.
- Price: please ask
- For Food, Cosmetics, or Clothing: This package provides all the information needed to enter a new market, with a focus on distribution channels, consumption habits, and the factors that influence pricing.
- Price:
- please ask
- please ask
- Price:
- For Startups & Small Businesses: The best offer for businesses starting small and aiming to grow. This service creates a mathematical model to predict your success in the market.
- Includes: Initial assessment, SWOT analysis, competitor analysis, demand forecast, and a pricing analysis to determine optimal prices.
- Price: € 799 (per report, German VAT is included)
Consulting & Coaching
- Coaching and Teaching Lesson: Want to learn how to do it yourself? I offer coaching sessions to teach you everything about getting raw data, compiling it into insightful analyses, and making the best decisions for your enterprise.
- Price: € 200 for a two hour session including German VAT.
- Will my business succeed? I tell you how much money you can make if you set your idea free.
- Price: Starts at € 300 (incl. German VAT)
Why Choose Me?
With over 12 years of experience and hundreds of projects, I bring a wealth of knowledge in market research and survey design to every project. My expertise spans industries including retail, education, agriculture, and technology.
My approach is built on a foundation of:
- Professional Interviews: Conversations conducted by a professional interviewer are entertaining for the interviewees and encourage them to talk, leading to meaningful results.
- Qualitative & Quantitative Analytics: I analyze both the small numbers from databases and the text from interviews to provide meaningful insights.
- Customer-Centric Strategy: Market research on a scientific level allows us to tell the story that connects you to your customers.
Ready to Unlock Your Profit Potential?
Stop guessing and start earning what you’re worth. Let’s work together to create a pricing strategy that drives growth and builds a stronger connection with your customers.
Contact Johannes Winterhalter, Price and Market Researcher, to get started.