sales increase with trust engineering, pricing studies, professional interviewing and storytelling
| Business Development | Interviewer | Data Analytics | Trust Engineering and Sales Increase |
|---|---|---|---|
| Market Research is the start of strategic business development. Understanding the customer helps us to deliver our messages. My preferred industries are coaching and educational, technical, SAAS and food/agriculture. | Professional approach The conversation done by a professional interviewer are entertaining for the interviewed persons and makes them talk. So you get meaningful results. Much is about seeing interviewees needs and being nice. | Qualitative Analytics This is the analytics of smaller numbers from databases or text from interviews and customer reviews for meaningful insights. I use either R or Insight7 to get to the results | Getting to the customer Market research on scientific level make us tell the story which connects you to your customers. |
| Contacting customer We need a customer persona, a market volume overview and knowledge about the channels to potential customers. | Interview Guidelines which contain the topics to talk about. Important topics are supposed to be asked from different directions. | Quantitative Data Analysis This is statistics. First there is data cleaning and preparation, then follows the statistical evaluation | Customer segmentation Customers are not identical and want different stories. My research tells what is required to be unique in your business. |
| Converting to sales Convert leads into real customers. Our good preparation from market research gives us good results. | Interview evaluation and report writing My evaluations are a combination of manual search in the transkribed text and supporting summary with artificial intelligence. | Report Writing For best results I create a comprehensive report with the help of external graphics designers. | Developing a strategy for trustfully connecting to customers Your customes like the story to your enterprise and want to stay connected. It makes them feel good. |
The best way to find a price which suits both of us is to negotiate about the project and its outcomes. When I know about your situation and actual market, I can make a detailed proposel. On request I send you a price list.
Here an example from a price study:
