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survey design, pricing studies, professional interviewer and account based marketing
| Survey | Interviewer | Data Analytics | Account-Based Marketing |
|---|---|---|---|
| Design You need a survey that answers your business questions and gives you valuable insights? My surveys follow psychological guidelines and are entertaining. So we get a high response rate. | Professional approach The conversation done by a professional interviewer are entertaining for the interviewed persons and makes them talk. So you get meaningful results. Much is about seeing interviewees needs and being nice. | Qualitative Analytics This is the analytics of smaller numbers from databases or text from interviews and customer reviews for meaningful insights. I use either R or Insight7 to get to the results | Getting to the customer My surveys and interviews are valuable for account based marketing. I find the best way to please your existing and future accounts. |
| Participiants recruiting I do the recruiting of participiants who can answer the questions. | Interview Guidelines which contain the topics to talk about. Important topics are supposed to be asked from different directions. | Quantitative Data Analysis This is statistics. First there is data cleaning and preparation, then follows the statistical evaluation | Contacting accounts When I found the leads/accounts, I contact them to make first impressions and moving on to make them customers |
| Evaluation of the survey I do statistical evaluation and report writing with the data of the survey | Interview evaluation and report writing My evaluations are a combination of manual search in the transkribed text and supporting summary with artificial intelligence. | Report Writing For best results I create a comprehensive report with the help of external graphics designers. | Developing a strategy for finding and keeping customers This is a strategy for social media presence, regular visiting and e-mailing existing and future customers- |
Here an example from a price study:
