Market Research finds better Pricing and helps making decisions

Negotiation Preparation & Deal Intelligence

Executing high-impact negotiation preparation is one the two cores of my value proposition, the other one is price and market volume research.

The deliverable is The Deal Intelligence Dossier & Negotiation Playbook for Account X, where X is the market or client you want to negotiate or enter. It is a short dossier of mostly 3-5 pages and and attached spreadsheet containing the numbers used for modeling.

The information included is:

PhaseCore DeliverableSource / Method
Step 1: Counterparty Financial DiagnosticAssessment of the counterparty’s profitability, operating margins, balance-sheet strength, and estimated procurement budget thresholds.Market intelligence, official company registers, published annual reports, and financial filings.
Step 2: Benchmark & Substitution AnalysisEvaluation of buyer switching costs, alternative vendors, substitutes, and prevailing industry rate cards.Trade association metrics, published market data, and pricing intelligence.
Step 3: Decision-Tree & Expected-Value ModelingQuantitative modeling of proposal scenarios (e.g., premium price anchor vs. fallback volume offer) and calculated probability outcomes.Probability calculations and mathematical expected-value modeling.
Step 4: The Negotiation PlaybookDefinition of defensible price anchors, concession trade-off matrices, walk-away boundaries, and objective stop criteria.Game-theoretic negotiation mechanics.
A price is information - market research
A price is information – market research – the numbers are generic


My Pricing:

I offer three paid packages and a free tier. Lets start with the

Free Tier:

I provide information about a business problems, , typically about 50 words. This includes a link to the actual pricing structure I have to look at, for example a website. My Price Negotiation Tool offers a questionaire as structured way to enter this information. In the free tier I can only analyze one product or an investment in producing one thing. And do not forget to tell where you think the problem is, for example too much rebates, costs per sold product do not match the price, my competitors outcompete me, I think I undercharge and so on. You get one page of results.

Tier for one Product Category or Negotiation Session and Solopreneurs:

The first paid tier one is for solopreneurs and smaller teams. For 1785 € (1500 € + German VAT) I analyze your prices and your market and deliver The Deal Intelligence Dossier & Negotiation Playbook for Account X. The result is an optimisation of your pricing system and making it resilient for future challenges and not leaving money on the table. If appropriate, I also simulate how additional revenue is distributed between your costs, your own margin, and partners. This helps ensure that the price structure is fair and sustainable for everyone involved.

Tier for Larger Investments, large-scale Modeling for a Share of future Earnings:

For larger projects, I offer two transparent models: either 10% of the estimated future additional earnings for a performance-oriented approach to the The Deal Intelligence Dossier & Negotiation Playbook for Account X.

Tier for Larger Investments – new production lines, buildings, or major software systems) – Modeling for a fixed price:

The charge is a fixed 2.5% of the investment sum (starting at 2,500 €). For investments exceeding 1 Million €/$, the rate is adjusted to 1.25% for structural growth modeling.

My Handling of Messy and/or Compromised Data:

For acquiring the data needed for Deal Intelligence Dossier & Negotiation Playbook for Account X I provide specialized data consolidation to analyze r pricing systems currently trapped in fragmented environments. If actual pricing logic is spread across Airtable bases, Excel sheets, or shop software, I migrate these isolated Data Silos into a validated relational structure. This eliminates the administrative latency of manual syncing and provides the technical floor for repeatable, SQL-based growth modeling and future predictions. This data consolidation is included in the standard pricing if needed for basic information for the dossier.